We were two designers in charge of the branding. I focused primarily on the fake app and its designs, with support from an UX writer and a copywriter, while the other designer handled variations and additional displays.

Establishing a connection with your garment is the mission of this campaign, through which we humanize this often abstract relationship with the item you're about to buy. We've imagined it in the form of a pseudo dating app, where you can match and flirt with the brand's items. This strategy is designed to be hard-hitting and effective with young people, while making them aware of the importance of choosing clothes that suit them, and highlighting the impact of responsible, sustainable consumption.