Paul Pelletier
OPen
Client:
Big Mamma x Vespa
Concept
Art Direction
Web Design

Big Mamma x Vespa

Client

Big Mamma x Vespa

Year

2022

Role

Art director

Support

DA - Merch - Print

Together with a fellow student, we collaborated on the visual design of this project, working as a team on the illustrations.

The collaboration between an iconic Italian brand and a young Italian restaurant nugget in France makes sense. On the one hand, it modernizes an iconic brand, while on the other, it reinforces the authenticity of a young brand faithful to its origins. The collaboration includes unique branding on pizza boxes, as well as ultra-limited editions of Vespa to be won thanks to a system of golden tickets hidden in your pizza boxes ;) Now all you have to do is treat yourself and try to win your Vespa!

Paul Pelletier design - Vespa x big mamma
Paul Pelletier design - pizza
No items found.
Paul Pelletier design - Vespa x big mamma
Paul Pelletier design - scooter
No items found.